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Go Deep or Go Wide? Two Approaches to Book Marketing
Wednesday, September 12, 2012 from 4:00 PM to 5:00 PM (EDT)
There are many ways to market a book but the approaches can be divided into going wide - using large social networks like Twitter and Facebook - to take your book to the broadest possible audience or going deep - finding and mining your niche. In this 'Ask The Experts' session, Melissa Foster and Orna Ross explain their different methods and then answer questions from the online audience about book marketing and reaching readers.